idea generators . . .dynamic storytellers . . . mixed methods integration specialists. . . strategic leaders . . .
idea generators . . .dynamic storytellers . . . mixed methods integration specialists. . . strategic leaders . . .
We bring our collective experience and expertise to answer your brand’s burning questions and guide you to a brighter future. With both client side and agency experience, we understand what it’s like to conduct and socialize research and strategy within an organization.
Robert Walker
Research Director, Qualitative & Quantitative Strategist
Robert helps brands launch and evolve with confidence by turning complex customer data into clear strategies that drive growth, confidence, and successful investment. With more than 30 years of insight-driven innovation, he has guided organizations in deciding which products to launch, how to segment customers, and which messages deliver results.
His expertise spans both qualitative and quantitative methods, with deep specialization in segmentation, conjoint analysis, forecasting, and go-to-market testing. Robert’s work has impacted industries ranging from technology and entertainment to healthcare and financial services.
When the stakes are high and the questions are complex, clients rely on Robert for clarity, rigor, and actionable strategies that move business forward.
Jill Joy, Founder
Research Director & Qualitative Strategist & Moderator
An award-winning insights director with 15+ years of experience in technology market insights including AI, cloud computing and SaaS, Jill is passionate about cultivating strategic partnerships and delivering innovative research & growth. A deep thinker, Jill is an inspiring collaborator with a charismatic and engaging style.
She partners with market research agencies and companies to provide sharper insight and strategy grounded in how real customers think, buy, and interact with their products and solutions.
She has extensive experience in both qualitative and quantitative - a mixed methods integration “ninja” infusing data with humanity to create empathy and understanding of your customers.
Stephen Pearson
Research Director, Quantitative Strategist
Stephen brings 25+ years of market research expertise, guiding start-ups and Fortune 500 leaders alike in B2B and B2C markets. He leads end-to-end quantitative, qualitative, and UX research with a consultative, results-driven approach that empowers organizations to make smarter strategic decisions.
Trusted by top technology brands—including Amazon, Apple, Google, LinkedIn, Microsoft, T-Mobile, and Yahoo!—Stephen has also helped shape the adoption of emerging technologies such as interactive kiosks, 3DTV, and Internet streaming.
As a research executive and strategic partner, he delivers insights that fuel growth, innovation, and competitive advantage.